This page goes into depth about the work I have done. 

Marketing Specialist, Community Relations

Greene County Medical Center

July 2019 -  Present

Advertising 

Creation and placement of all advertising for the Medial Center. 

- Billboard, radio, newspaper, social media, web, internal, and special promotion opportunities.

Work with a strategic quarterly advertising plan to align with mission and goals.

Communication

Write messaging for the Medical Center.

- News releases

Internal employee messaging.

- Monday Message email blast to all employees on updates with what is going on

- Monthly Employee Connections Newsletter

- Employee screens

Monitor and update messaging within the Medical Center.

- Table-toppers in the cafeteria

- Flyers in the elevators

- Signage in the hallways

Event Planning

Assist multiple departments with planning events and their promotion.  

Plan a monthly anniversary event with employees and the CEO.

- Invite, follow-up, room reservation, monitoring RSVP, and ordering food

Marketing

Look for potential opportunities to market Medical Center services. 

Research new opportunities.

Design and gather information for the bi-annual Community Newsletter.

Media Relations

Work with requests for interviews from the media.

Photography

Take photos from events or of employees. 

Social Media

Create content for Facebook and monitor activity.

Website

Manage/create content for the website. 

- News releases, provider/services updates, special events

Monitor traffic on Google Analytics. 

Freelance work, City of Grimes

June 2019 -  Present

Website modernization to get them by until a new website will be created. 

Condensed and reorganized information on the website. 

Content revamp and updating. 

Set up analytics software to measure traffic on site. 

Worked on SEO for the site. 

Created an informational landing page for a tax proposal. 

Monthly newsletter creation. 

Help with any messaging to the community. 

Research on what means of communication they can and should be doing.  

New templates for City meetings. 

Graduate Assistant, Mabel Cook Recruitment and Visitors Center

Northwest Missouri State University
January 2018 - May 2019

Main job responsibility was meeting with prospective students and their families covering cost, scholarships, and steps to attend Northwest.

 

I assist the Executive Director of Student Recruitment, Tour Coordinator Specialist, and Campus Visit Coordinator with projects such as data reporting, appointments for touring students, training manuals, training new employees on workflow, working visit days, and much more. I help with work-flow in the front office.

 

I schedule Early Outreach Presentations with middle and high schools. Northwest employees go and talk to students in the 8th and 9th grade about the necessary steps to go to college. 

 

At all times I assist with scheduling prospective students to tour the campus. 

Office Assistant Intern

Clarinda Chamber of Commerce
May 2016 - May 2019

Worked with large annual events

    - Clarinda Craft Carnival
    - Southwest Iowa Band Jamboree

    - Cruzin' Clarinda

    - Back to School Bash

    - Glenn Miller Festival

    - Street Dance  

 

 

Designed promotional materials for the Chamber organization and events 

    - Chamber Member Value Flyer

    - Membership Brochure

    - Clarinda Restaurants Flyer

    - Clarinda Lodging Information Flyer

    - Home of Great Beginnings Flyer

    - Newcomers Guide Brochure

    - Clarinda Rental Contacts Flyer

    - Page County Fair Flyer

    - Downtown Square Map

    - Craft Carnival Flyer

    - Craft Carnival Location Map

    - Cruzin' Clarinda Brochure

    - Cruzin' Clarinda Thank You Cards

    - Cruzin' Clarinda Certificates

    - Adopt A Class Brochure

    - Glenn Miller Craft & Vendor Fair Flyer

    - Back to School Bash Flyer

    - Clarinda Street Dance Flyer 

     

Mailed out Clarinda Informational Packets

Assisted with office tasks

Updated Travel Iowa profile

 

One of the last projects I worked with was revamping the website through the WordPress software.

I helped modernize multiple website pages in preparation of a template switch. Below are some examples of the pages I remade and created. 

 

 

Director of Media Relations, Student Activities Council

Northwest Missouri State University
Spring 2017 - Fall 2017

Student Activities Council is a university-funded organization. As the Director of Media Relations, I designed promotions for the events the organization planned. I also managed a Social Media Intern for a semester. Some examples of the designs I created can be found under the Design tab.

Social Media Intern, University Marketing and Communication

Northwest Missouri State University
May 2016 - August 2016

Helped plan posts for the University social media accounts. Researched ideas for posts. Monitored followers. 

Sydney Kruse Bishop

sydkb96@gmail.com

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